Straight from the mouths of babes, we finally have an ad with real words that real girls use. If not another ad ever airs promoting feminine hygiene products with a woman wearing white or a bathing suit to show me how secure I should feel as I’m bleeding like a stuck pig, I would be forever grateful. …Psst, that’s a hint for any of you marketing firms or manufacturers out there (Unilever, Proctor & Gamble) – you know who you are).
“Helloflo was born to deliver just what a woman needs when she needs it.” Targeting girls/women who menstruate, Helloflo is concerned with empowering women. Encouraging us to no longer be embarrassed to talk with each other about our periods.
With over 6,256,034 hits on YouTube, “The Camp Gyno” promotes Helloflo’s discreet tampon and pad delivery service. The advert was originally posted to YouTube on Jul 28, 2013; but it is also accessible via Helloflo’s website and various other blogs and discussion forums, on which its been broadly shared. And it’s no wonder really. I think many folks have been looking for honesty – the hilarity certainly does not detract from its amazingly campy awesomeness! You cannot seriously tell me that, “It’s like Santa for your vagina!” didn’t make you laugh.
What’s fabulous about this ad is that it broaches a topic that has forever been a general source of discomfort with men and women alike. In everyday conversations we speak in code to avoid directly discussing the topic of menstruation. We’ve lived in a society where it is uncouth to talk about something many of us clearly know exists; if not from our own experience, certainly from Health class.
Not only is it extremely refreshing to hear (at least close to) proper terminology; but also to have it coming from a young girl’s point of view. And just in case anyone reading this was thinking that girls don’t talk about things like their periods or use words like this, you are sadly mistaken. As a previously young girl myself, I can assure you they do – I’d be happy to provide vouchers upon request.
Many thanks “Joan” or The Camp Gyno! My arc is waiting.
You can learn more about Helloflo’s Story, or check out Period Hacks, their Tumblr blog.
The song “QUEEN BEE,” featured in this video, was written/produced by: Stelios Phili, Jeff Luppino-Esposito, Pete Marquis and Ryan Campbell. You can download the song here.
Just on the off-chance there are folks out there who happen to be unaware, Tampax offers step-by-step instructions for How to Use a Tampon.